
The technology for performing age-related makeup is based on the principle of lifting the effect - creating a contour, visually pulling down the eyelids, eliminating skin pigmentation and evening the complexion.

Lifting make-up is a technique of applying decorative cosmetics to create the effect of toned and supple skin.
Makeup for women aged should look restrained and elegant. Too bright shades and lipstick not only focus on the roughness of the skin, but also make the image vulgar. The main tasks that lifting makeup performs:
- Elimination of the first signs of aging in women under 50;
- Visual tightening of the skin and facial contour in women after 50;
- Creating an elegant look.

These tasks are achieved by creating highlights on the face using cosmetics:
- peach blush;
- highlighter;
- dark and light concealer;
- nourishing foundation with reflective particles.
Skin after 30 gradually loses firmness and elasticity. So many women are faced with the problem of dryness and sagging eyelids. Therefore, it is especially important to apply a moisturizer daily, and before going to bed - a nourishing cream. This is the first rule of preparing your face for lifting makeup.
On well-groomed skin, cosmetics lie evenly, last longer and look more natural.
As a basis (base) for makeup, lifting cream is used. It is applied to the whole face with patting movements. Excess funds can be removed with a dry cloth. Then, a matting agent is applied to problem areas of the skin (T-zone), and a nourishing base is applied to wrinkled and saggy (eyelids, face contour, neck).
Before using foundation, face color correction is performed. For this, a special anti-age decorative cosmetics was created - light and dark concealers with reflective particles. Highlighters highlight convex features. They visually remove age spots, even out skin tone, while at the same time not making it heavier.
Particular attention in age-related makeup is given to eyebrows. A neat shape with a raised end makes the look more youthful and expressive.

Foundation for women after 50 is selected based on the natural skin tone. An important tool in lifting makeup is also a bronzer. Undesirable areas on the face are darkened with dark color - a massive contour, a drooping chin, swollen eyelids. A light highlighter is used to mask wrinkles, nasolabial folds, corners of the lips and the middle of the forehead.

Age-related makeup is performed in neutral, restrained tones. Shadows and lipstick are selected taking into account the color type of appearance. It should be borne in mind that warm tones (beige, peach and light pink) visually rejuvenate the skin, and cold (silver, blue, violet) age.
For lips, sparkles are often used. They do not clog into wrinkles, but on the contrary smooth them, give a juicy and shimmering appearance. The most suitable for day lifting makeup is transparent lip gloss, and pink for evening.
Makeup with a lifting effect at home is not difficult. To do this, you should familiarize yourself with the rules and techniques, as well as purchase suitable cosmetics.
Basic rules for applying age-related makeup

- Concealers and correctors for aging skin should be fluid;
- It is better to refuse pencils, as the dense texture eats into wrinkles and visually increases them;
- The foundation should be with a slightly yellowish tint. They contain pigments of warm colors that visually rejuvenate the skin;
- If using makeup brushes it is not possible to achieve an even coating, it is recommended to use a sponge pre-soaked in water. It removes excess funds and allows you to evenly distribute cosmetics throughout the face;
- Women over 50 are strongly advised to give up powder. It clogs into small wrinkles and makes them visually more visible. If the skin is oily and you can’t do without powder at all, a transparent agent is used;
- The eyebrow pencil is selected 1 tone lighter than hair (for brunettes) and 1 tone darker (for blondes). It is better to apply with light strokes, holding the pencil at an angle of 45 °. Thus, the most natural result is achieved;
- With age, eyelashes are more and more “straightened." You can fix this shortcoming with the help of a curler. A light curl will make the look deeper and more expressive;
- Black eyeliner should be replaced with brown. This color in the eyes looks more saturated, but attracts less attention.
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